Hi, I’m Grettel, an art director and designer focused on beauty, culture, and visual storytelling.

My background is in graphic design, and my professional work lives across art direction, digital campaigns, social content, and product storytelling for beauty, music, and culture driven brands. I like building systems, not just one offs. I think about how an idea reads as a still, a motion asset, a product story, and a larger visual world, whether it lives on a phone screen, in a deck, or in a campaign.

A lot of my process is research driven. I pull from fashion history, runway cycles, subcultures, decorative arts, horror films, and print ephemera, and I treat the past as an ingredient library for new work. I’m always asking what is happening culturally and emotionally around a brief, and how that context can show up in casting, styling, set, typography, color, composition, and mood.

Outside of client work, I sew, style, and my life goal is to try every craft . That tactile side keeps my brain grounded in proportion, silhouette, and material, not just pixels. I like work that feels a bit cinematic, a bit strange, and very human. At the end of the day, I want to make things that look cool, feel honest, and make sense inside a larger story. I’m especially interested in roles where I can bring this lens to editorial storytelling, ecommerce, and campaign systems.


I geek out on: Shoe making, millinery, Simone Rocha, fashion history, horror movies, decorative arts, sewing, Alessandro Michele era Gucci, art history, Jenny Holzer, typography, the 1920’s, hand lettering, film history, Annie Atkins, printmaking, dolls, baking, punk, jazz, musicals, set design, video games, cosmetics history